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December 4, 2012

Gaia Real Estate & Harel Announce First Joint Sale of East Orange High Rise for $39.275 Million

Gaia Real Estate Company and Harel Insurance Investments & Financial Services Ltd. sold a 20-story high rise in East Orange for $39.275 million -- two years after both parties in a joint venture purchased the building for $30 million.

“We are pleased to generate great returns to our investors by identifying this unique added-value opportunity and managing the capital improvement project and disposition,” said Gaia Managing Partners Amir Yerushalmi and Danny Fishman who added that the building, at 320 South Harrison, was originally purchased by Gaia with $9 million in total equity and a loan from Harel.

The buyer is SDK Realty Corp. which was represented by HFF broker Jose Cruze.

In 2010, Gaia rebranded the 273-unit building, “Gaia Park View” and implemented a major capital improvement program that included: the conversion of commercial space to residential units, elevator and lobby improvements, additional parking spaces and substantial unit renovations including stainless steel appliances, new kitchen countertops, cabinets and new bathroom finishes.  Gaia increased the property operating profit by approximately 20 percent.

The building, which was designed by Morris Lapidus, the architect of the famed Fontainebleau Hotel in Miami Beach, features a pool, fitness center, valet parking and doorman service.  Many units have balconies and the upper floors offer Manhattan skyline views.   

The property is located near the border of South Orange and one block from Orange Park, a mile and a half from Seton Hall University, within three miles of three area hospitals, and 15 miles from Midtown Manhattan (with an NJT station under one mile away providing direct rail access to New York's Penn Station in approximately 35 minutes). The building is also located near New Jersey's strong employer base of financial services and healthcare firms.


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