February 2013
Strengthening NJ's
Economy
Governor
Chris Christie
commends state's
strong bipartisan
response to
Superstorm Sandy
recovery efforts,
while legislative
and business leaders
discuss the major
economic issues of
2013 at the New
Jersey Business &
Industry
Association's Public
Policy Forum
By Anthony
Birritteri,
Editor-in-Chief
Governor Chris
Christie commends
state’s strong
bipartisan response
to Superstorm Sandy
recovery efforts,
while legislative
and business leaders
discuss the major
economic issues of
2013 at the New
Jersey Business &
Industry
Association’s Public
Policy Forum.
When Governor Chris
Christie took to the
podium at this
year’s NJBIA Public
Policy Forum, held
recently at the
Renaissance
Woodbridge Hotel, he
made it clear that
rebuilding the state
after Superstorm
Sandy is his biggest
priority and one
that will “define
success or failure
for the state and
this
administration.” He
added, “This is a
moment within the
greatest crisis New
Jersey has ever
faced, and so far,
we have passed
through it with
flying colors. Now,
we stand in front of
the challenge to
rebuild the hopes,
the dreams, the
homes, the
businesses and the
livelihoods of our
citizens. We are
going to fight as
much as we possibly
can … including
advocating for more
funds for businesses
from the federal
government.”
Christie’s
commitment about
funding would be
underscored three
weeks later in the
immediate aftermath
of the fiscal cliff
vote in the House of
Representatives on
New Year’s Day,
which gained
notoriety when an
expected vote on a
$60-billion Sandy
relief bill never
occurred. In a press
conference the
following day,
Christie lashed out
at House Speaker
John Boehner,
blaming him for “the
continued suffering
of innocent
victims.”
The result? The
House made an about
face a few days
later, with Congress
approving $9.7
billion to replenish
the National Flood
Insurance Program.
On January 15th, the
House approved a
$50.7-billion
emergency aid
package. The Senate
was expected to vote
on the matter a week
later.
At the Public Policy
Forum, Christie
outlined the
initiatives the
state is taking to
get businesses up
and running and
people back into
their homes, such as
creating the Office
of Recovery and
Rebuilding within
the Governor’s
Office. Headed by
former Executive
Assistant Attorney
General Marc Ferzan,
the cabinet level
position has the
responsibility for
overseeing and
directing the
governor’s long-term
recovery efforts in
cooperation with all
federal, state,
local, private and
nongovernmental
partners.
According to
Christie, “Every
governor I have
spoken with, who has
gone through
something as severe
as this [hurricane],
told me there has to
be one person
responsible to the
governor, who makes
sure things don’t
fall through the
cracks, who brings
together all cabinet
officers, the
private sector,
local and county
government concerns
to make sure
everyone is working
in one direction.”
He said the state’s
Business Action
Center can also help
businesses learn
about what federal
relief programs are
available and who to
contact for
financial support,
technical assistance
and temporary space,
for example. Grants
are also available
through the New
Jersey Economic
Development
Authority, and fees
are waived for
certain programs,
such as a commercial
line of credit of up
to $500,000 that can
help businesses
recover while they
await insurance
proceeds.
The governor
discussed a new trio
of grant programs
launched by the New
Jersey Department of
Labor and Workforce
Development (LWD)
totaling $26
million. Designed to
keep jobs from
fleeing the state in
the aftermath of the
hurricane, these
programs include:
• Approximately $4
million in
Recovery4Jersey
grants that will be
used to train newly
hired workers for
recovery and
rebuilding efforts
in the utility,
construction and
other clean-up
related businesses.
The LWD will
additionally make $7
million available
for local Workforce
Investment Boards
(WIBs) under this
initiative.
• The $11-million
Skills4Jersey
training grants that
will go towards the
retention of
highly-skilled and
highwage jobs in the
state “so we don’t
lose these employees
to other states and
other jobs,”
Christie said.
• Under the
Opportunity4Jersey
program, LWD will
make $4 million
available for an
initiative that will
fill the skills gap
reported by
employers. This
initiative is
modeled after the
Fabricated Metal
Products
Manufacturing
Training Program, a
collaboration
between NJBIA, LWD
and the Community
College Consortium
for Workforce and
Economic Growth.
Christie said he was
extremely gratified
with the way the
state has come
together since the
hurricane. “New
Jersey has set an
example for the
nation in terms of
bipartisanship,” he
said, adding the
problems of the
state are too big
and the needs of the
people too great to
let partisanship get
in the way.
Legislative
Leadership Panel
Topics ranging from
shared services and
the minimum wage, to
Superstorm Sandy
rebuilding efforts
and the results of
NJBIA’s Business
Outlook Survey were
topics covered by
the Legislative
Leadership Panel
discussion moderated
by Kevin McArdle,
Statehouse
correspondent for NJ
101.5 Radio.
NJBIA’s survey,
which Association
President Phillip
Kirschner presented
to attendees earlier
at the event,
revealed that
business confidence
among New Jersey
employers reached
its highest level in
the past five years.
Of particular note,
the outlook for
individual company
sales, profits and
employment reached
its most positive
level since the
onset of the
2008-2009 recession
(see January issue
of New Jersey
Business magazine
for the full survey
report).
Senate President
Stephen Sweeney said
the results of the
survey are positive
and that the
Legislature, over
the past three
years, has been
trying to find ways
to improve the
state’s business
climate. “We did
some things that the
business community
wanted for a long
time, such as
implementing the
single sales factor,
enhancing the net
operating loss
carry-forwards tax
incentive and
passing other tax
credits and cuts to
help the economy,”
he said, adding, “I
am proud of the fact
that even where we
have our
disagreements
(between parties),
New Jersey is viewed
as a state that
cares about people
first … not
politics.”
According to Senate
Republican Leader
Tom Kean, Jr., the
results of the NJBIA
survey show that
Governor Christie’s
“leadership and
competence matters.”
Kean also gave
credit to the
bipartisanship of
the New Jersey
Legislature and its
stark difference
when compared to
fiscal cliff
negotiations in
Washington, DC. “You
have a real contrast
between uncertainty
at the federal level
versus [certainty]
on the state level,”
he said.
When the legislative
leaders were asked
what they could do
to help individuals
and businesses
impacted by
Hurricane Sandy
obtain federal grant
money, Jon Bramnick,
Assembly Republican
leader, responded
that the New Jersey
Legislature will
continue to work (on
a bipartisan basis)
with the federal
government on
obtaining aid,
similar to how
Governor Christie
worked with
President Obama in
his quest for
hurricane relief
money. He said the
most important thing
is “the confidence
that is being
generated in the
state. You can have
all the grants in
the world, but if
you don’t feel
better about what is
happening in New
Jersey, you are not
going to rebuild.”
McArdle then asked
the legislators what
they can do “to
stave off businesses
that, after
receiving their
Hurricane Sandy
insurance claims
checks, still decide
to close operations
and leave the
state?”
Sweeney responded,
“There is the
reality that some
people just can’t
rebuild because the
money is not there.
That is why grants
are important. … Our
job is to make sure
that whatever grant
money comes in gets
to businesses so
they can rebuild,
get their lights
back on and get the
state moving
forward.”
According to
Assembly Speaker
Sheila Oliver,
“creativity” and
“innovation” are
needed to bring
money to impacted
small businesses.
She said one of the
biggest challenges
in affected
communities is
stabilizing tax
ratables. “If some
of these businesses
are gone, mayors and
governing bodies
cannot go to other
taxpayers and ask
them to sustain a
taxable base,” she
said.
When McArdle asked
about a bipartisan
movement on shared
services
legislation, which
passed in the Senate
and is now being
considered in the
Assembly, Sweeney
said, “The
resistance and
reluctance to share
is frustrating. This
is a home rule
state, but if we
ever want to put New
Jersey where it
needs to be, it’s
through squeezing
down the size of
government.”
Oliver said the
Assembly will be
taking up the bill.
“We are not adverse
to the issue of
shared services, but
we have concerns
about the
implication of
shared services in
towns that have
civil service
employees,” she
said.
Meanwhile, Kean said
the 2 percent
property tax cap has
been forcing the
conversation about
reducing the size
and scope of
government. “The cap
has allowed pension
and benefit reform
to be accomplished,”
he gave as an
example. However, he
believes that the
consolidation and
aggregation of
government is not
the right thing to
do in every
situation. “County
and regional
governments make
good sense in
certain parts of the
state. In other
parts, municipal
governments are more
efficient. My hope
is that shared
services will not be
a stalking horse for
larger, controlling
government. Whatever
legislation passes,
it must have
flexibility. We
can’t say ‘Let’s put
everything on the
county level.’”
Divided views were
expressed on the
topic of increasing
the state’s minimum
wage from $7.25 to
$8.25 or $8.50 per
hour (based on two
bills in the
Legislature),
indexing future
increases to the
rate of inflation or
the Consumer Price
Index and having all
this accomplished
via a constitutional
amendment, as
approved by the
Democratically
controlled Senate
and Assembly. At
press-time, the
governor has until
January 17 to act on
minimum wage
legislation.
According to
Bramnick, “I think
everyone agrees an
increase in the
minimum wage is a
possibility through
negotiations, but at
this point in time,
especially post
Hurricane Sandy and
after many years of
a bad business
climate, this is not
the time to throw a
monkey wrench into
the process. … We
are trying to get
the economy and
small business into
recovery mode. To
change the
constitution and to
put an automatic
burden on businesses
every year,
regardless of what
the Legislature,
governor and the
people feel, is a
built-in negative
for the road to
recovery.”
Oliver commented,
“As a prime sponsor
of the minimum wage
bill, I make no
apologies for my
vigilant aggression
in terms of putting
this issue on the
table. I don’t think
there is a person in
this room who could
live on $7.25 per
hour at 40 hours per
week. In the region
we live in, this
issue has to be
addressed.”
“People at the lower
end of the scale
need a raise,”
Sweeney added. “If
we had put the CPI
into a minimum wage
bill back in 2005,
the wage today would
be $8 an hour. There
would be
predictability and
not a 17 percent
spike of a dollar
and a quarter.”
Kean countered, “No
one should equate
the minimum wage
with a family
sustaining wage.
Those are different
issues. The goal is
to make sure more
people raise
themselves out of
poverty because they
can get an education
that is working on
their behalf, and
that jobs are being
created, and that
families want to
stay here and not be
chased out of the
state because of tax
policy.”
Economic
Outlook Panel
Telecommunications
technology, real
estate, healthcare
reform and recovery
from Hurricane Sandy
were on the minds of
business leaders who
participated in the
Public Policy
Forum’s Economic
Outlook Panel titled
“What Comes Next?,”
moderated by New
Jersey Manufacturers
Insurance Group
(NJM) President and
CEO Bernie Flynn.
Flynn explained that
NJM was prepared to
handle the
hurricane, and some
52,000 related
claims the insurance
company received,
due to its
experience during a
March 2010
Nor’easter. “That is
when we learned we
had to uptick our
catastrophe response
plan. We always had
a plan, but with the
reality of getting
thousands of claims
as the result of one
event, we had to
improve … so we did.
“All totaled, we
will pay out in the
neighborhood of $300
million for
homeowners and auto
claims,” Flynn said.
Of the 52,000 claims
mentioned above,
some 43,000 are for
homeowner’s
policies. Typically,
NJM would process
18,000 homeowner’s
claims in one year.
Jim Gerace, Verizon
regional president
(NY, NJ, CT), said
the hurricane’s
impact on Verizon’s
infrastructure was
significant. “Where
there were roads,
businesses and
houses destroyed by
the hurricane, so
was there damage to
our network,” he
said, adding that
the first order of
business immediately
after the storm was
getting service
restored. “That
meant bringing in a
lot of extra
resources. We
normally have 15,000
employees in the
state. We now have
16,000
[storm-related
infrastructure
jobs], 4,000 brand
new telephone poles
and hundreds of
miles of new fiber
optics cable – all
implemented in the
last six weeks.”
He said one of the
lessons learned from
Sandy was that both
the company’s fiber
optics and advanced
digital wireless
networks proved to
be “extremely”
resilient. “What
weren’t resilient
were our traditional
copper networks.
They were very
susceptible to
water, especially
corrosive salt
water,” Gerace
explained.
Hurricane Sandy also
accelerated
Verizon’s deployment
of newer
technologies
[wireless and fiber]
in New Jersey.
“That’s the silver
lining to Sandy. It
is going to make
businesses much more
competitive and
efficient,” he said.
Discussing the real
estate market
outlook for the
state, Michael
McBride, managing
partner at Connell
Foley LLP, said the
construction
industry was hit
hard during the last
recession and still
reports a 20 percent
unemployment rate in
New Jersey.
“Hurricane Sandy may
change some of that,
particularly in
residential
construction,” he
said, adding that
Hudson County,
particularly
Weehawken, Hoboken
and Jersey City are
bright spots in
terms of rental
housing, as more
people seek urban
lifestyles.
Michael Munoz,
senior vice
president of
AmeriHealth, gave
the audience a hard
dose of economic
reality when he
explained the
healthcare cost
increases related to
the Patient
Protection and
Affordable Care Act.
“There are a lot of
hidden costs for
employers and
insurance companies
as it relates to the
implementation of
the act. Fees that
will be built into
rates amount to
about a 4.5 percent
surcharge that will
be pass straight
through to
employers,” Munoz
said. “In addition
to that, if Governor
Christie has the
federal government
implement the
exchange [health
insurance
marketplace] for New
Jersey, there will
be a 3.5 percent
surcharge that will
be applied. So,
starting right out
of the gate, not
considering the
impact of additional
costs by increasing
the number of people
who will be insured,
we are starting off
with an 8 percent
gap you are going to
have to deal with. …
The only solution
being offered is
giving employers
more personal
responsibility over
their healthcare. As
an organization, we
believe that having
a fully engaged
employer and
individual engaging
in wellness is the
only way to control
healthcare costs.”
As president of the
New Jersey Society
of CPAs, Tom Roche
commented that
legislation like the
healthcare reform
act is changing the
way CPAs practice.
“When I went to
school, I never
thought too much
about healthcare. …
I didn’t think the
IRS would be
monitoring some
forms of healthcare
and tie it into
taxes,” he said.
“Many things have
converged and the
job of the CPA is
different from when
I started 35 years
ago.”
Small businesses are
also being impacted
by constantly-
changing and
hard-to-understand
rules and
regulation, Roche
said. “Each year,
legislators in
Washington, DC give
us a new set of
laws. It’s like
going halfway around
the Monopoly board
and the rules
suddenly change.”
New Jersey Business Magazine Editorial & Advertising Staff:
Vincent Schweikert, Vice President & Publisher
973-882-5004. ext. 110
v.schweikert@njbmagazine.com
Anthony Birritteri, Editor-in-Chief
973-882-5004. ext. 104
a.birritteri@njbmagazine.com
George Saliba, Managing Editor
973-882-5004. ext. 106
g.saliba@njbmagazine.com
Lisa Fragati-Criscuolo, Advertising Manager
973-882-5004. ext. 108
l.criscuolo@njbmagazine.com
Gloria Owens, Account Executive
973-882-5004. ext. 109
g.owens@njbmagazine.com
Doug Prefach, Account Executive
973-882-5004. ext. 102
d.prefach@njbmagazine.com
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