Paid Circulation:
NEW JERSEY BUSINESS is the only paid-for circulation business magazine
in the Garden State.
Targeted
Audience:
We mail directly to the membership of the New Jersey Business
& Industry Association, the largest state-level
employer’s
organization in the United States. These firms represent over
1/3
of the state’s total workforce. The only way to target this influential
group is through the advertising pages of NEW JERSEY BUSINESS
Magazine.
Reaching This
Market Since 1954:
NEW JERSEY BUSINESS has been reporting business news and information
3-times longer than any other publication in this market. We
know
New Jersey.
Full Market
Representation:
Eighty-two percent of our audience is small business. We also
reach nearly half of the total mid-sized firms in the state and all of
the largest employers. Blanket coverage also extends to the
Governor and his staff, the State Senate and Assembly and to a majority
of government officials on the county and municipal
levels.
Circulation
by County
Atlantic
399
Bergen
2,637
Burlington
742
Camden
510
Cape May
107
Cumberland
290
Essex
2,081
Gloucester
256
Hudson
652
Hunterdon
527
Mercer
2,041
Middlesex
2,540
Monmouth
2,796
Morris
2,108
Ocean
1,447
Passaic
1,715
Salem
65
Somerset
1,081
Sussex
221
Union
1,815
Warren
161
Out-of-State:
1,128
Bulk Delivery
920
Office/Restock:
797
Average
Net Circulation: 27,036
Pass-along: 3.9 persons per
issue
Total
Readership: 105.440
Percent of
Paid Circulation: 91
Percent
Company size
by sales volume
37% Under $2.5 Million 47% $2.5 – $9.9 Million 15% $10 – $99.9 Million 1% $100 Million +
Company size by number of employees
68% 0 – 24 Employees 15% 25 – 49 Employees 9% 50 – 99 Employees 7% 100 – 499 Employees 1% 500+ Employees
Gender
75% Male 25% Female
Annual Personal Income
6%$25,001 -
$49,999
12%$50,000 - $74,999
21%$75,000 - $99,999
27% $100,000 –$149,999
35%Over $150,000 Average Annual Income: $139,500
Age
5% 25 – 34 24% 35 – 44 36% 45 – 54 25% 55 – 64 9% 65 – 74 1% 75 years or older Average Age: 52
Professional
Title
74% Executive 13% Managerial 5% Professional 3% Technical 2% Administrative Support 3% Sales
Household net worth
2% Under $250,000 21% $250,001 - $499,999 25% $500,000 - $749,999 17% $750,000 - $999,999 20% $1,000,000 - $2,499,999 15% Over $2,500,000 Average Net Worth: $1,216,250
Real estate holdings?
92% Own Home 4% Own Condo/Co-op/Apt 2% Rent House 2% Rent Condo/Co-op/Apt
Own a second home
34% YES 66% NO
Have you purchased a product or service from ads seen in New
Jersey Business Magazine?
41% YES
How long do you keep New Jersey
Business Magazine before discarding it?
23% Two weeks or less 4% Three weeks 45% One month 28% More than one month
Do you make purchasing decisions for your
company?
93% . . . .YES 7% . . . . NO
What is the highest level of education you have
obtained?
4% Graduated high school 14% Some college 56% Graduated college 26% Completed post-grad
Which of the following best describes your use of the
Internet?
89% Use Internet Daily 81% Purchase Products via Internet
Which of the following office/business purchases are you
planning during the next twelve months?
46% Copier/Fax/Printer 95% Copier/Fax/Printer Supplies 9% New Commercial Office (Purch./Lease) 92% Computers 85% Computer/Software Support 77% Office Furniture 15% Temporary Employment Services 4% Employment Recruiters 54% Accountants 29% Financial Planners 73% Cellular Phones/Pagers 56% Commercial Loans
