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Friday, May 09, 2008 | 8:03 PM Eastern |
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Paid
Circulation:
NEW JERSEY BUSINESS is the only paid-for circulation business magazine
in the Garden State.
Targeted
Audience:
We mail directly to the membership of the New Jersey Business
& Industry Association, the largest state-level
employer’s
organization in the United States. These firms represent over
1/3
of the state’s total workforce. The only way to target this influential
group is through the advertising pages of NEW JERSEY BUSINESS
Magazine.
Reaching This
Market Since 1954:
NEW JERSEY BUSINESS has been reporting business news and information
3-times longer than any other publication in this market. We
know
New Jersey.
Full Market
Representation:
Eighty-two percent of our audience is small business. We also
reach nearly half of the total mid-sized firms in the state and all of
the largest employers. Blanket coverage also extends to the
Governor and his staff, the State Senate and Assembly and to a majority
of government officials on the county and municipal
levels.
|
Circulation
by County
| | Atlantic
| 378
| Bergen
| 2,809
| Burlington
| 701
| Camden
| 533
| Cape May
| 102
| Cumberland
| 300
| | Essex | 2,254 | | Gloucester | 236 | | Hudson | 685 | | Mercer | 3,051 | | Middlesex | 2,602 | | Monmouth | 2,438 | | Morris | 2,241 | | Ocean | 1,451 | | Passaic | 1,664 | | Salem | 41 | | Somerset | 1,154 | | Sussex | 321 | | Union | 2,008 | | Warren | 174 | Out of
State
| 1,390
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| 27,618
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| 27,805
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| 3.85 persons per
issue
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106,329
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- Percent of
Paid Circulation
| 93
Percent
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Company size
by sales volume
35%......Under $2.5 Million
46%......$2.5-$9.9 Million
17%......$10-$99.9 Million
2%......$100 Million +
Company size by number of employees
64%......0‐24 Employees
18%......25‐49 Employees
11%......50‐99 Employees
07%......100‐499 Employees
01%......500
+
| Professional
Title
76% Executive (CEO, CFO, CTO, COO, P, VP)
11%......Managerial
4%......Professional
3%......Technical
2%......Administrative Support (Including Clerical)
4%......Sales
1%......Other (Homemaker, Student, Retired, Disabled)
| Gender
74%......Male
26%......Female
| Age
1%......21
- 24
6%......25
-
34
27%......35 – 44
33%......45 – 54
27%......55 – 64
6%......65
- 74
1%......75
years or older
Average Age: 49
| Annual Personal Income
6%......$25,001 -
$49,999
12%......$50,000 - $74,999
21%......$75,000 - $99,999
27%......$100,000 –$149,999
35%......Over $150,000
Average Annual Income: $139,500
| Real estate holdings?
94%......Own Home
3%......Own
Condo/Co-op/Apt
1%......Rent House
1%......Rent
Condo/Co-op/Apt
Own a second home
37%......YES
63%......NO
| Household net worth
4%......Under $250,000
14%......$250,001 -
$499,999
19%......$500,000 -
$749,999
17%......$750,000 -
$999,999
28%......$1,000,000 -
$2,500,000
18%......2,500,000+
Average Net Worth: $1,216,250
| Which of the following best describes your use of the
Internet?
91%......Use Internet
Daily
82%......Purchase
Products via
internet
| Have you purchased a product or service from ads seen in New
Jersey Business Magazine?
YES......41%
| How long do you keep New Jersey
Business Magazine before discarding it?
23%......Two
weeks or less
4%......Three
weeks
45%......One
month
28%......More
than one month
| Do you make purchasing decisions for your
company?
93%......YES
What is the highest level of education you have
obtained?
04%......Graduated High School
14% ......Some College
56%......Graduated College
26%......Completed Post Graduate
| Which of the following office/business purchases are you
planning during the next twelve months?
46%......Copier
/ Fax / Printer
95%......Copier
/ Fax / Printer Supplies
9%......New
Commercial Office (Purchase/Lease)
92%......Computers
85%......Computer
/ Software Support
77%......Office
Furniture
15%......Temporary
Employment Services
4%......Employment
Recruiters
54%......Accountants
29%......Financial
Planners
73%......Cellular
Phones / Pagers
56%......Commercial
Loans
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