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New Jersey's LARGEST and only Paid-for
Circulation business magazine!

WE HAVE NEW JERSEY COVERED!

Vincent Schweikert,Associate Publisher
V.schweikert@njbmagazine.com
Al Leone,Advertising Manager
A.leone@njbmagazine.com
Lisa Fragati,Account Executive
L.fragati@njbmagazine.com
Paid Circulation:
NEW JERSEY BUSINESS is the only paid-for circulation business magazine in the Garden State.

Targeted Audience:
We mail directly to the membership of the New Jersey Business & Industry Association, the largest state-level employer’s organization in the United States.  These firms represent over 1/3 of the state’s total workforce. The only way to target this influential group is through the advertising pages of NEW JERSEY BUSINESS Magazine.

Reaching This Market Since 1954:
NEW JERSEY BUSINESS has been reporting business news and information 3-times longer than any other publication in this market.  We know New Jersey. 

Full Market Representation:
Eighty-two percent of our audience is small business.  We also reach nearly half of the total mid-sized firms in the state and all of the largest employers.  Blanket coverage also extends to the Governor and his staff, the State Senate and Assembly and to a majority of government officials on the county and municipal levels.
Circulation by County
 
Atlantic
378
Bergen
2,809
Burlington
701
Camden
533
Cape May
102
Cumberland
300
Essex2,254
Gloucester236
Hudson685
Mercer3,051
Middlesex2,602
Monmouth2,438
Morris2,241
Ocean1,451
Passaic1,664
Salem41
Somerset1,154
Sussex321
Union2,008
Warren174
Out of State
1,390


  • Average Circulation
27,618
  • Average Press Run
27,805
  • Pass-along
3.85 persons per issue
  • Total Readership
106,329
  • Percent of Paid Circulation
93 Percent
Company size by sales volume
35%......Under $2.5 Million
46%......$2.5-$9.9 Million
17%......$10-$99.9 Million
  2%......$100 Million +


Company size by number of employees
64%......0‐24 Employees
18%......25‐49 Employees
11%......50‐99 Employees
07%......100‐499 Employees
01%......500 +


Professional Title 
76% Executive (CEO, CFO, CTO, COO, P, VP)
11%......Managerial
  4%......Professional
  3%......Technical
  2%......Administrative Support (Including Clerical)
  4%......Sales
  1%......Other (Homemaker, Student, Retired, Disabled)

Gender
74%......Male    
26%......Female

Age
  1%......21 - 24
  6%......25 - 34                                    
27%......35 – 44
33%......45 – 54
27%......55 – 64
  6%......65 - 74
  1%......75 years or older
Average Age:  49

Annual Personal Income
  6%......$25,001 - $49,999
12%......$50,000 - $74,999
21%......$75,000 - $99,999
27%......$100,000 –$149,999
35%......Over $150,000
Average Annual Income: $139,500

Real estate holdings?
94%......Own Home
  3%......Own Condo/Co-op/Apt
  1%......Rent House
  1%......Rent Condo/Co-op/Apt

Own a second home
37%......YES    
63%......NO

Household net worth
  4%......Under $250,000
14%......$250,001 - $499,999
19%......$500,000 - $749,999  
17%......$750,000 - $999,999   
28%......$1,000,000 - $2,500,000
18%......2,500,000+
Average Net Worth: $1,216,250 
Which of the following best describes your use of the Internet?
91%......Use Internet Daily
82%......Purchase Products via internet
Have you purchased a product or service from ads seen in New Jersey Business Magazine?   
YES......41%
How long do you keep New Jersey Business Magazine before discarding it?
23%......Two weeks or less
  4%......Three weeks
45%......One month
28%......More than one month
Do you make purchasing decisions for your company?
93%......YES

What is the highest level of education you have obtained?
04%
......Graduated High School
14%
......Some College
56%
......Graduated College
26%
......Completed Post Graduate

Which of the following office/business purchases are you planning during the next twelve months?
46%......Copier / Fax / Printer
95%......Copier / Fax / Printer Supplies
  9%......New Commercial Office (Purchase/Lease)
92%......Computers
85%......Computer / Software Support
77%......Office Furniture
15%......Temporary Employment Services
  4%......Employment Recruiters
54%......Accountants
29%......Financial Planners
73%......Cellular Phones / Pagers
56%......Commercial Loans


  Copyright © 2008 New Jersey Business Magazine. All rights reserved. 310 Passaic Avenue, Fairfield, New Jersey 07004     973-882-5004