| What are the best ways to build social media into your communications strategy? What should you know about email marketing today? How can you generate more business through your website? How can you ramp up your marketing program in spite of limited resources? These are among the topics to be tackled at “Get Wired! Apply Your Expertise Using Internet-Based Media.” Hosted by the Association for Women in Communications, New Jersey Chapter (AWCNJ), this workshop will be held 8:15 a.m. to 1 p.m. on Friday, March 19, at the Leon & Toby Cooperman JCC, 760 Northfield Avenue, West Orange, NJ 07052. The workshop will benefit communications professionals, entrepreneurs and leaders from both business and non-profit organizations who want to learn about the latest communication tools and practical steps for putting them to work. For maximum hands-on experience, participants are encouraged to bring a laptop and take advantage of the free, onsite Wi-Fi access. Allison H. Fine, noted activist and author, is the keynote presenter. Fine wrote the award-winning book, Momentum: Igniting Social Change in the Connected Age. She writes the blog, A. Fine Blog, and hosts the Social Good podcast for Chronicle of Philanthropy. Her articles have been published in the Boston Globe, San Jose Mercury Times, San Francisco Chronicle, and the Huffington Post. Her new book, The Networked Nonprofit, co-authored with Beth Kanter, will be published by Wiley & Sons in 2010. Small-group sessions will be led by Melissa Allen, Director of Marketing/Public Relations for JCC MetroWest; Marc Engelsman, Vice President of Client Programs and Services at Digital Brand Expressions; Karyn Greenstreet, owner of Passion for Business, and Mitch Rubin, founding president of Applied Information Group. The JCC Metrowest is the host sponsor. Admission for AWCNJ members is $75.00 through March 15 and $89.00 thereafter. Non-members pay $99.00 through March 15 and $129 at the door. Price includes breakfast and lunch. For event information and online registration, visit www.awcnj.org. To pay by mail, send check or money order payable to AWCNJ, c/o L. Cifelli, 11 Villa Place, Nutley, NJ 07110. (Include your phone number and attendee full name with payment).
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